{"id":2629,"date":"2023-11-25T11:01:34","date_gmt":"2023-11-25T11:01:34","guid":{"rendered":"https:\/\/blog.kisansabha.in\/?p=2629"},"modified":"2023-11-25T11:04:29","modified_gmt":"2023-11-25T11:04:29","slug":"coca-cola-india-in-tie-up-with-luxmi-groups-makaibari-for-iced-green-tea","status":"publish","type":"post","link":"https:\/\/blog.kisansabha.in\/index.php\/2023\/11\/25\/coca-cola-india-in-tie-up-with-luxmi-groups-makaibari-for-iced-green-tea\/","title":{"rendered":"Coca Cola India in tie-up with Luxmi Group&#8217;s Makaibari for iced green tea"},"content":{"rendered":"\n<p>In 2015, Prime Minister Narendra Modi presented Queen Elizabeth with an award-winning variety from the Makaibari tea estate on his visit to the United Kingdom. It\u2019s the preferred tea of Satyajit Ray\u2019s fictional private investigator, Feluda. Now, Coca Cola India has tied up with the iconic Darjeeling tea estate to launch a ready-to-drink iced green tea.The iced green tea, made from organic green tea, is exclusively sourced from the Luxmi Group\u2019s Makaibari estate and sold under the \u2018Honest Tea\u2019 brand. Honest Tea is a brand owned by Honest, Inc., a subsidiary of The Coca Cola Company.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.kisansabha.in\/wp-content\/uploads\/2023\/11\/Tea03-1024x683-2.jpg\" alt=\"\" data-id=\"2632\" data-full-url=\"https:\/\/blog.kisansabha.in\/wp-content\/uploads\/2023\/11\/Tea03-1024x683-2.jpg\" data-link=\"https:\/\/blog.kisansabha.in\/index.php\/2023\/11\/25\/coca-cola-india-in-tie-up-with-luxmi-groups-makaibari-for-iced-green-tea\/tea03-1024x683-2\/\" class=\"wp-image-2632\" srcset=\"https:\/\/blog.kisansabha.in\/wp-content\/uploads\/2023\/11\/Tea03-1024x683-2.jpg 1024w, https:\/\/blog.kisansabha.in\/wp-content\/uploads\/2023\/11\/Tea03-1024x683-2-300x200.jpg 300w, https:\/\/blog.kisansabha.in\/wp-content\/uploads\/2023\/11\/Tea03-1024x683-2-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The bottled iced green tea was formally launched on the second and concluding day of the Bengal Global Business Summit. Honest Tea comes in two flavours \u2013 lemon-tulsi and mango.Karthik Subramanian, director of marketing &#8211; hydration, coffee and tea category, Coca Cola India and Southwest Asia, said in a statement, \u201cWe are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea-based beverage.\u201dRudra Chatterjee, managing director of Kolkata-based Luxmi Group, said that there was no greater tea estate in Darjeeling than Makaibari. \u201cIt is the last word among teas, whether in Japan or England, royal houses.\u201d<\/p>\n\n\n\n<p>There are not many tea producers offering a ready-to-drink format \u2013 however, the Goodricke Group has a bottled organic iced tea.But for Darjeeling estates that grapple with a plethora of challenges including lower demand, a Coca Cola- Makaibari kind of tie-up could well be a shot in the arm.The US-based Honest Tea, a bottled organic tea company, it may be mentioned, was founded in 1998 by Seth Goldman and Barry Nalebuff. Coca Cola acquired the company in 2011.In 2022, however, The Coca Cola Company announced a phase-out of the Honest tea product line in a bid to rationalise its line-up of drinks and prioritising fewer, bigger brands.<\/p>\n\n\n\n<p>visit www.kisansabha.in now !!!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2015, Prime Minister Narendra Modi presented Queen Elizabeth with an award-winning variety from the Makaibari tea estate on his visit to the United Kingdom. It\u2019s the preferred tea of Satyajit Ray\u2019s fictional private investigator, Feluda. Now, Coca Cola India has tied up with the iconic Darjeeling tea estate to launch a ready-to-drink iced green [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[41,2,143,11,13],"tags":[214,282,826,242,388],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultural-updates","category-benefits-for-farmers","category-farmers-news","category-problems-of-farmers","category-support-to-farmers","tag-agricultureupdates","tag-farmersscheme","tag-farmersuport","tag-farming","tag-kisansabha","entry","has-media"],"_links":{"self":[{"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":2,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"predecessor-version":[{"id":2634,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/posts\/2629\/revisions\/2634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kisansabha.in\/index.php\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kisansabha.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